Toyota BC Dealership

Direct Mail – Layout Design / Production

Specs: 5″ x 7″ – 8 pages double sided

Every year Toyota produces a direct mail piece that is sent out to current Toyota consumers to create a discussion around winter servicing and the advantages you receive for being with Toyota.

Being a direct-mail piece, it is no secret that these mail adverts are easily overlooked and often never opened. The challenge therefore was to not only layout and produce this dense booklet packed with all the required information from the client, but it also needed to be enticing enough and make the consumers want to read beyond the cover page, all while staying within the creative realm of the brand guidelines.