Vancouver is awesome is a popular online publication that shares updates about Vancouver and what makes it awesome. They provide information on what’s happening and keep you up to speed on daily and upcoming events.
As it is community-minded, the design has been overlooked as functionality and content is priority. I decided to play around and redesign the website with a print magazine accompaniment. This layout not only gives the site a more aesthetic appearance, it also provides it with a concrete identity that authenticates its authority and gives the brand a voice.
The new site layout leverages the abundance of content, giving it hierarchy and accessibility to aid in the user experience while the magazine concentrates information to pull out the key points of what makes Vancouver truly Awesome.